Gauging screen resolution and looking at bounce rate will help you determine the optimal size fonts to use and test. Once in the “Browser & OS” view, you can click on the “Screen Resolution” link to see the majority of screen sizes/resolutions your users are arriving at your site on, during a specific period of time. To monitor your Google Analytics, go to the “Audience” view, then select the “Technology” dropdown menu and click into the “Browser & OS” category. Based on this information, you can test and format your site accordingly. You can also monitor your Google Anal Analytics data to see what browsers and device types most of your traffic is coming from. While you can’t primitively determine what size screen, or device, your audiences is going to use, you can ensure your content looks good across all devices. As this graphic shows, the bigger the screen, the more time we tend to spend interactive with the content on it: Perhaps not surprisingly, viewer engagement increases with screen size. In Japan, for example, most people use smaller, square monitors. So, screen real estate is at a premium compared to North America, where widescreen monitors are more common. However, even being most common, only about 19% of people use this size screen.Īs this A/B test showed, common screen sizes can vary by country, too. We’re also talking about people in different countries.Īccording to RapidTable, the most common screen resolution is a 14” Notebook / 15.6” Laptop / 18.5” monitor. So everyone sees your site slightly differently.Īnd, we’re not just talking about users on mobile versus desktop screens. But, it needs to be said: Not everyone has the same size screen as you!
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